David's Auto Care
A complete visual identity and digital experience for a family owned Sioux Falls shop with thirty years under the hood.
Explore the WorkBuilt to Look as Careful as the Work Underneath.
David's Auto Care already had the reputation. The system gives it a face: electric blue against black and brushed steel, the precision of an engineering drawing, and a website that answers a driver's question before they have to ask it.
The Opening Impression
Logo, shop towel, blueprint, and the homepage itself, laid out the way a technician sets up a job before starting it.
The Full Brand Language
Electric blue, black, white, graphite, brushed steel, and rubber, set against the bays and the people who work in them.
A Mark Worth Engraving
The badge holds up cut into metal, which is the real test for a logo that has to live on a building, a shirt, and a truck door.
An answer you can trust.
Material by Material
Steel, rubber, blueprint linen, and blue anodized aluminum. The palette comes straight off the shop floor.
A Cinematic Digital Home
The homepage leads with the promise, then moves straight to services, ratings, and a booking button that never leaves reach.
Made for the Waiting Room
The service pages keep the same composure on a laptop screen as they do in a full width reveal.
Equally Considered on Mobile
Most people look this shop up from a driveway or a parking lot, so booking and the phone number stay within a thumb.
Every Touchpoint Aligned
Cards, folders, and forms carry the same blue rule and the same restraint, so the paperwork matches the bays.
Recognizable From the Curb
Yard signs, vehicle graphics, and the tow truck itself. The identity does its hardest work outdoors.
A Book Worth Keeping
A bound brochure gives the shop something to hand across the counter, and the campaign a life beyond the screen.
A Cohesive Social Rhythm
A nine part grid alternates shop, vehicle, detail, and plain advice, so the feed stays useful instead of repetitive.
One Shop, Every Screen
The completed identity moves from a full width reveal to the smallest service detail without losing its grip.
Honest Auto Repair.
Done Right.
A brand presence as careful and dependable as the work that earned the reputation.
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